
TERRY ELLMER
Creative
Director
(Screen-)Writer
CAMPAIGNS
Here's a small selection of my previous campaign projects as Creative / Director, Copywriter and Creative Producer.


Deutsche Bahn
MASSMENSCHEN
ROLE: IDEA x SCRIPT x DIRECTING X CREATIVE SUPERVISION
CAMPAIGN: OOH - CINEMA SPOT - SOCIAL CONTENT - EXPERIENTAL
AGENCY: GUD.BERLIN
This campaign is dedicated to the beautiful nature of Bavaria and even more to the increasing CO2 emissions and should remind people to better take care of their planet and that travelling with trains is way more climate-friendly. In addition, it is subtly about beautiful travel inspirations, the nature and culture of Bavaria and many hospitable people. And about very tasty cucumber slices. We have spun an extraterrestrial, comprehensive cross-media campaign around this emotional and very funny short film, including cinema broadcasts, (real) crop circles, merch, an all-encompassing social media package, OOH screens and even "Massmenschen" beer.


Nike
NIKE BERLIN
ROLE: IDEAS x DIRECTING x CREATIVE DIRECTION
CAMPAIGN: SOCIAL CAMPAIGN
Motivational Content with different Nike Athletes from Berlin.
Airbnb
DAMIT BERLIN BLEIBT,
WIE ES IST.
ROLE: IDEA x CREATIVE DIRECTION
CAMPAIGN: SOCIAL CAMPAIGN
AGENCY: GUD.BERLIN
Airbnb focuses on housing protection In Berlin, the misuse of living space is regulated by the Misappropriation Prohibition Act. The law was last revised and explicitly deals with short-term rentals, including home sharing in Berlin. Since then, Airbnb had introduced mandatory registration on Airbnb for new listings in Berlin.
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Bundesregierung Deutschland
MELDESTELLE MISOGYNIE
ROLE: IDEA x DIRECTING
CAMPAIGN: SOCIAL CAMPAIGN - OOH
AGENCY: COSMONAUTS & KINGS
PRODUCTION: HEY NA!
Here I developed a concept and an idea to generate awareness for a new law against misogyny on the internet. I also directed and scripted it. Production company on the project were HEY.NA! and the project's lead agency, cosmonautsandkings.

LIDL
DIE GROSSE KUNST DES SPARENS
ROLE: IDEA x SCRIPT x DIRECTING
CAMPAIGN: VIRAL VIDEO - SOCIAL CAMPAIGN
AGENCY: GUD.BERLIN
PRODUCTION: HEY NA!
The great art of saving, an art exhibition with the greatest works of art in history, such as the Mona LIDL, recreated with LIDL products. We showed people the great art of saving in times of inflation.
Bumble
A HEART PROJECT: BUMBLE BEE
ROLE: IDEAS x COPY
CAMPAIGN: SOCIAL CAMPAIGN - OOH - EXPERIENTAL
AGENCY: GOALGIRLS
Launch of the female first-dating app for the German market.










Leibniz
PickUp!
ROLE: COPY
CAMPAIGN: SOCIAL CAMPAIGN - OOH
AGENCY: ELBDUDLER HAMBURG
A headline parody of other candy brands in Germany.