
This is just a sample pack
— if you wanna see more, reach out.

Deutsche Bahn
MASSMENSCHEN
ROLE: CONCEPT, SCREEN WIRTER, DIRECTOR
CAMPAIGN: OOH - CINEMA - SOCIAL CONTENT - EXPERIENTIAL
AGENCY: GUD.BERLIN
This campaign is dedicated to the beautiful nature of Bavaria and even more to the increasing CO2 emissions and should remind people to better take care of their planet and that travelling with trains is way more climate-friendly. We have spun an extraterrestrial, comprehensive cross-media campaign around this emotional and very funny short film including cinema broadcasts, TVC, (real) crop circles, merch, an all-encompassing social media package, OOH screens and our own "Massmenschen" beer.




innocent smothies
innocent Smoothies
ROLE: COPYWRITER
CAMPAIGN: OOH - SOCIAL CONTENT
​
Over the years, I’ve had the opportunity to write headlines and copy for innocent on multiple occasions, both in Austria and Germany.
​






Desperados
BEWEG DICH, BEWEG WAS
ROLE: CREATIVE DIRECTOR, DIRECTOR, PRODUCER
CAMPAIGN: SOCIAL CONTENT - EXPERIENTAL MARKETING
AGENCY: VBRNCY
Desperados' music campaign aimed to support marginalized groups in the music industry. We had four FLINTA artists from Germany design their own Desperados bottle, reflecting their personal experiences. Profits went to NGOs chosen by the artists. We filmed a documentary with the four women and provided creative supervision. Plus, we created an app with Desperados where every dance move at festivals and parties turned into donations for Stonewall.





Nike
NIKE BERLIN
ROLE: CONCEPTS, DIRECTOR
CAMPAIGN: PRIDE CAMPAIGN, SOCIAL CAMPAIGNS
​
When it comes to telling the stories of Nike's athletes, they've often brought me on board as a director to develop concepts and work behind the camera, especially for queer and FLINTA* narratives.
​
Meta x Puma


The World's Smallest Gym
ROLE: CREATIVE DIRECTOR COPY & CONCEPT
AGENCY: GRANNY
​​
Meta Quest and PUMA introduced The World’s Smallest Gym, using Meta Quest 3’s Mixed Reality to offer diverse workouts in a compact 2m x 2m space. It addresses the post-January fitness decline with engaging, accessible fitness experiences like boxing and Zumba, hosted at PUMA flagship stores in Berlin until February 3rd. This collaboration merges cutting-edge technology with PUMA’s sports expertise, enhancing fitness accessibility and enjoyment for all participants.

Airbnb
DAMIT BERLIN BLEIBT, WIE ES IST.
ROLE: CREATIVE DIRECTOR COPY & CONCEPT
CAMPAIGN: SOCIAL CAMPAIGN
AGENCY: GUD.BERLIN
​​
The campaign focused on securing affordable housing in Berlin and bringing the law—created jointly by the city of Berlin and Airbnb—into public spaces and actual homes. As part of an OOH and social campaign, I developed the concept and copy and directed the five resulting short films.
.png)




Bundesregierung Deutschland
MELDESTELLE MISOGYNIE
ROLE: CONCEPT, SCREEN-WRITER, DIRECTOR
CAMPAIGN: SOCIAL CAMPAIGN - OOH
AGENCY: COSMONAUTS & KINGS
PRODUCTION: HEY NA!

LIDL
DIE GROSSE KUNST DES SPARENS
ROLE: CAMPAIGN CONCEPT, SCREEN WRITER, DIRECTOR
CAMPAIGN: VIDEO - SOCIAL CAMPAIGN
AGENCY: GUD.BERLIN
PRODUCTION: HEY NA!​
Deutsche Bahn
MIXED DEUTSCHE BAHN CHANNELS
ROLE: COPYWRITER
AGENCY: GUD.BERLIN
​





Bumble
A HEART PROJECT: BUMBLE BEE
ROLE: COPYWRITER
CAMPAIGN: LAUNCH CAMPAIGN - SOCIAL - OOH - EXPERIENTIAL
AGENCY: GOALGIRLS
​










Leibniz
PickUp!
ROLE: COPYWRITER
CAMPAIGN: SOCIAL CAMPAIGN - OOH
AGENCY: ELBDUDLER HAMBURG
​
A headline parody of other candy brands in Germany.
​