CAMPAIGNS

Here's a small selection of my previous campaign projects as Creative / Director, Copywriter and Creative Producer.

Deutsche Bahn

MASSMENSCHEN

ROLE: IDEA x SCRIPT x DIRECTING X CREATIVE SUPERVISION

CAMPAIGN: OOH - CINEMA SPOT - SOCIAL CONTENT - EXPERIENTAL

AGENCY: GUD.BERLIN

This campaign is dedicated to the beautiful nature of Bavaria and even more to the increasing CO2 emissions and should remind people to better take care of their planet and that travelling with trains is way more climate-friendly. In addition, it is subtly about beautiful travel inspirations, the nature and culture of Bavaria and many hospitable people. And about very tasty cucumber slices. We have spun an extraterrestrial, comprehensive cross-media campaign around this emotional and very funny short film, including cinema broadcasts, (real) crop circles, merch, an all-encompassing social media package, OOH screens and even "Massmenschen" beer.

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Nike

NIKE BERLIN

ROLE: IDEAS x DIRECTING x CREATIVE DIRECTION

CAMPAIGN: SOCIAL CAMPAIGN

Motivational Content with different Nike Athletes from Berlin.

Airbnb

DAMIT BERLIN BLEIBT,
WIE ES IST.

ROLE: IDEA x CREATIVE DIRECTION

CAMPAIGN: SOCIAL CAMPAIGN

AGENCY: GUD.BERLIN

Airbnb focuses on housing protection In Berlin, the misuse of living space is regulated by the Misappropriation Prohibition Act. The law was last revised and explicitly deals with short-term rentals, including home sharing in Berlin. Since then, Airbnb had introduced mandatory registration on Airbnb for new listings in Berlin.

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Bundesregierung Deutschland

MELDESTELLE MISOGYNIE

ROLE: IDEA x DIRECTING

CAMPAIGN: SOCIAL CAMPAIGN - OOH

AGENCY: COSMONAUTS & KINGS

PRODUCTION: HEY NA!

Here I developed a concept and an idea to generate awareness for a new law against misogyny on the internet. I also directed and scripted it. Production company on the project were HEY.NA! and the project's lead agency, cosmonautsandkings.

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LIDL

DIE GROSSE KUNST DES SPARENS

ROLE: IDEA x SCRIPT x DIRECTING

CAMPAIGN: VIRAL VIDEO - SOCIAL CAMPAIGN

AGENCY: GUD.BERLIN

PRODUCTION: HEY NA!

The great art of saving, an art exhibition with the greatest works of art in history, such as the Mona LIDL, recreated with LIDL products. We showed people the great art of saving in times of inflation.

Bumble