CAMPAIGNS

This page is WORK IN PROGRESS SINCE EVER. More projects on request til I finish this page finally.

When working with and for brands to me it's important to have a purpose, that the content is meaningful and that there is not a flawless white dude smiling into the camera and selling a new super awesome shoe (nobody needs). I want to tell stories, evoke emotions and make a difference. Even when selling shoes.

Deutsche Bahn

MASSMENSCHEN

ROLE: SCREEN WIRTER x CREATIVE x DIRECTOR

CAMPAIGN: OOH - CINEMA SPOT - SOCIAL CONTENT - EXPERIENTAL

AGENCY: GUD.BERLIN

This campaign is dedicated to the beautiful nature of Bavaria and even more to the increasing CO2 emissions and should remind people to better take care of their planet and that travelling with trains is way more climate-friendly. We have spun an extraterrestrial, comprehensive cross-media campaign around this emotional and very funny short film including cinema broadcasts, TVC, (real) crop circles, merch, an all-encompassing social media package, OOH screens and our own "Massmenschen" beer.

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Desperados

BEWEG DICH, BEWEG WAS

ROLE: CREATIVE DIRECTOR x DIRECTOR x CREATIVE PRODUCER

CAMPAIGN: SOCIAL CONTENT - EXPERIENTAL MARKETING

AGENCY: VBRNCY

Desperados' music campaign aimed to support marginalized groups in the music industry. We had four FLINTA artists from Germany design their own Desperados bottle, reflecting their personal experiences. Profits went to NGOs chosen by the artists. We filmed a documentary with the four women and provided creative supervision. Plus, we created an app with Desperados where every dance move at festivals and parties turned into donations for Stonewall.

Nike

NIKE BERLIN

ROLE: CREATIVE DIRECTOR x DIRECTOR

CAMPAIGN: SOCIAL CAMPAIGNS

Meta x Puma

The World's Smallest Gym

ROLE: CREATIVE DIRECTOR COPY & CONCEPT

AGENCY: GRANNY

Meta Quest and PUMA introduced The World’s Smallest Gym, using Meta Quest 3’s Mixed Reality to offer diverse workouts in a compact 2m x 2m space. It addresses the post-January fitness decline with engaging, accessible fitness experiences like boxing and Zumba, hosted at PUMA flagship stores in Berlin until February 3rd. This collaboration merges cutting-edge technology with PUMA’s sports expertise, enhancing fitness accessibility and enjoyment for all participants.