copy + campaigns | terry ellmer

This is just a sample pack

— if you wanna see more, reach out.

Deutsche Bahn

MASSMENSCHEN

ROLE: CONCEPT, SCREEN WIRTER, DIRECTOR

CAMPAIGN: OOH - CINEMA - SOCIAL CONTENT - EXPERIENTIAL

AGENCY: GUD.BERLIN

This campaign is dedicated to the beautiful nature of Bavaria and even more to the increasing CO2 emissions and should remind people to better take care of their planet and that travelling with trains is way more climate-friendly. We have spun an extraterrestrial, comprehensive cross-media campaign around this emotional and very funny short film including cinema broadcasts, TVC, (real) crop circles, merch, an all-encompassing social media package, OOH screens and our own "Massmenschen" beer.

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innocent smothies

innocent Smoothies

ROLE: COPYWRITER

CAMPAIGN: OOH - SOCIAL CONTENT

Over the years, I’ve had the opportunity to write headlines and copy for innocent on multiple occasions, both in Austria and Germany.

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Desperados

BEWEG DICH, BEWEG WAS

ROLE: CREATIVE DIRECTOR, DIRECTOR, PRODUCER

CAMPAIGN: SOCIAL CONTENT - EXPERIENTAL MARKETING

AGENCY: VBRNCY

Desperados' music campaign aimed to support marginalized groups in the music industry. We had four FLINTA artists from Germany design their own Desperados bottle, reflecting their personal experiences. Profits went to NGOs chosen by the artists. We filmed a documentary with the four women and provided creative supervision. Plus, we created an app with Desperados where every dance move at festivals and parties turned into donations for Stonewall.

Nike

NIKE BERLIN

ROLE: CONCEPTS, DIRECTOR

CAMPAIGN: PRIDE CAMPAIGN, SOCIAL CAMPAIGNS

When it comes to telling the stories of Nike's athletes, they've often brought me on board as a director to develop concepts and work behind the camera, especially for queer and FLINTA* narratives.

Meta x Puma

The World's Smallest Gym

ROLE: CREATIVE DIRECTOR COPY & CONCEPT

AGENCY: GRANNY

Meta Quest and PUMA introduced The World’s Smallest Gym, using Meta Quest 3’s Mixed Reality to offer diverse workouts in a compact 2m x 2m space. It addresses the post-January fitness decline with engaging, accessible fitness experiences like boxing and Zumba, hosted at PUMA flagship stores in Berlin until February 3rd. This collaboration merges cutting-edge technology with PUMA’s sports expertise, enhancing fitness accessibility and enjoyment for all participants.

Airbnb

DAMIT BERLIN BLEIBT, WIE ES IST.

ROLE: CREATIVE DIRECTOR COPY & CONCEPT

CAMPAIGN: SOCIAL CAMPAIGN

AGENCY: GUD.BERLIN

The campaign focused on securing affordable housing in Berlin and bringing the law—created jointly by the city of Berlin and Airbnb—into public spaces and actual homes. As part of an OOH and social campaign, I developed the concept and copy and directed the five resulting short films.